“Only photography has been able to divide human life into a series of moments, each of them has the value of a complete existence.”
– Eadweard Muybridge, Photographer
You be be like many, who are tired of posting on Instagram and getting little to no engagement. Believe it or not, you aren’t alone. Have no fear, because the secret to Instagram success lies in providing amazing consistent content. Not only will it help you stand out in a sea of mediocre accounts, but it’ll also help you build trust with your audience, stay relevant, and grow your following faster than you can say “double-tap”.
If you’re ready to elevate your Instagram game, then keep reading for some tips on how to provide amazing consistent content that will leave your followers craving more.
Know Your Audience (It’s Not Stalking, We Swear!)
First things first, get to know your audience. What do they like? What are their pain points? What makes them tick? Knowing your audience is the key to creating content that resonates with them. Don’t worry, this isn’t stalking, it’s just good business sense to think like your target audience. The more you understand your followers, the easier it will be for you to cater content that truly speaks to them.
Plan Your Content in Advance (Procrastination is Not Your Friend)
Procrastination is the thief of time, and it’s also the enemy of consistent content. To avoid scrambling for content ideas at the last minute, plan your content in advance. Use a content calendar to help you stay organized and on track. Having an actual plan of what you want to post, and what your goals are with your posts will inevitably lead to higher engagement for your followers, better quality content, and better management of your time. Trust me, you’ll thank me later.
Quality Over Quantity (No One Likes Mediocre)
When it comes to Instagram, quality always trumps quantity. Posting mediocre content just for the sake of it is a surefire way to lose followers faster than you can say “unfollow”. Imagine if you were following an account that you loved, only to suddenly realize they have begun to post low effort, half assed content. If your audience isn’t engaged because your content is just not up to par, your account and business will surely suffer because of it. Instead, focus on creating high-quality, engaging content that your followers will love and that provides value or entertainment to them.
Visuals Are Everything (Say Cheese!)
Instagram is a visual platform, so it’s important to use visuals to your advantage. Invest in high-quality images and videos that are visually appealing and align with your brand’s aesthetic. Don’t stress so much about having the best camera equipment, or the latest tech. Just make sure what you do use is helping you to create content that is high in quality overall. And remember, no one likes a boring Instagram feed, so mix it up with a variety of different types of content from normal image post, to reels, and stories.
Engage with Your Followers (It’s Not All About You)
Engaging with your followers is just as important as providing amazing content. Take the time to respond to comments and messages, and show your followers that you appreciate their support. It’s not all about you, after all. Building strong relationships with your followers can help you build a loyal following that will stick with you through thick and thin.
All in all, providing amazing consistent content that is providing value or entertainment is the secret to Instagram success. By knowing your audience, planning your content in advance, focusing on quality over quantity, using visuals to your advantage, and engaging with your followers, you can build a thriving Instagram presence that will leave your followers begging for more. So, get out there and start creating content that will make your followers swoon. The world is your Instagram oyster!